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Insights

Case studies with the working shown.

Where the numbers live. Every claim we make about results belongs next to the method that produced it — otherwise it is just an agency saying it is good at things. Client names are withheld; the arithmetic is not.

01 — In preparation

The first three

CASE STUDY

One business, two brands, two buyers

Why an adventure company selling to Cairo corporates and to international travellers needed two separate brands rather than one bilingual site — and what happened to conversion when they were split.

In preparation
CASE STUDY

Measuring acquisition cost properly

A store where traffic arrived and did not convert. How we measured the real cost per customer from campaign data instead of estimating it, and why checkout turned out to be the point of loss.

In preparation
CASE STUDY

Selling electric in a petrol country

Why the objections to electric mobility in Egypt were commercial rather than promotional, and how retail placement and consumer finance did what media spend could not.

In preparation

Written case studies are being prepared now. If you would like the first one when it publishes, ask on the free scan form and we will send it — we do not run a mailing list beyond that.

Start here

Send us your links. We will tell you what we see.

The free scan is a written outside-in read of your public footprint — site, store, channels, reviews and search visibility — delivered within one working day. No charge, no obligation, and you can book the call at the same time.