Most marketing spend is committed before anyone has established what is actually wrong. We diagnose the commercial problem first, then recommend only the work that follows from it. If nothing needs doing, we say so.
There is no obligation to move from one step to the next. Clients have taken the diagnostic and executed it with their own team — that is a legitimate outcome and we price it accordingly.
An agency paid to post will post. An agency paid to run ads will run ads. Neither arrangement rewards anyone for asking whether posting or advertising is the thing that will move the business — so the question tends not to get asked.
We put the diagnosis first and charge for it, because that is where the value is created. It also means our first recommendation is frequently that you spend less, not more.
If the honest answer is that your product, your pricing or your checkout is the problem, we will tell you that instead of selling you a content calendar.How we work
Everything starts with the diagnosis. What follows depends entirely on what it finds.
Four weeks, fixed price. A written examination of why the business is not growing the way it should, what that is costing, and what to do in what order.
Three tiers, from holding the strategy while your team executes, through to acting as your entire marketing function. Priced on what is carried, not on hours.
A defined question with a defined answer. Feasibility, business model and go-to-market, market entry, commercial performance, pricing and margin.
Projects with a start and an end. Websites and stores, brand systems, launch programmes, conversion work, and automated conversation handling.













Some engagements are shown on the work page without the client's name, at their preference or ours. Names and references are shared on a call.
The free scan is a written outside-in read of your public footprint — site, store, channels, reviews and search visibility — delivered within one working day. No charge, no obligation, and you can book the call at the same time.