What we actually did.

A separate brand for a separate buyer. The parent business sells corporate events in Egypt; this line sells multi-day desert expeditions to international travellers in their own currency. Rather than stretch one identity across both, we built the second as its own English-language store with its own positioning, pricing and proof — because a German traveller booking a seven-day Western Desert circuit and a Cairo company booking a teambuilding day share nothing but the vehicles.

Event planning and corporate teambuilding, plus the company's own events — Rou7 Festival and Egyptian Backpackers — and the operation behind Backpacking Egypt by AIESEC. SNS ran the marketing across all of it: the trip programme calendar, campaign creative for Bahariya, Fayoum, Siwa, Sinai, Serabit El Khadim and Morocco, the Highlander 24 km and 60 km programmes, and the sales pipeline that filled them.

Strategic business and marketing partner to a bilingual editorial platform documenting professional credibility across business, law, medicine and the arts. SNS holds the commercial strategy, runs media buying, and appointed and supervised a third-party web development agency on the client's behalf — specifying the work, holding the vendor to it, and answering to the client for the result.

A premium Egyptian organic food brand built from the ground up: business model and feasibility, competitor and pricing research, brand identity and naming architecture, label and packaging artwork across formats, and the go-to-market plan that takes it from first bottle to shelf.

A retained marketing and e-marketing programme for a specialist medical centre, covering the website, content, and monthly reporting against commercial rather than vanity measures.

Brand system, packaging artwork and a bilingual store, followed by a diagnostic into why traffic was arriving and not converting. Acquisition cost was measured directly from campaign data rather than estimated, checkout was identified as the point of loss, and an eight-week launch campaign was built around a verifiable scarcity offer instead of discounting.

The first removable protective paint in Egypt. The commercial problem was not competition — it was that the category did not exist locally, so there was no search demand to capture and no comparison a buyer could make. Work of this kind is closer to teaching a market than advertising into one. We held the category positioning, ran the digital marketing and the media buying, and retouched and edited the product photography — because for a finish you buy with your eyes, the image is not decoration around the proposition. It is the proposition.

Media buying and digital marketing consultancy for a practising law firm — a sector where most competitors do not advertise at all, where the regulatory line on promotion is narrow, and where the buyer is usually in difficulty at the moment they search. The advantage was availability at the point of need rather than volume of reach.

The full marketing function for Egypt's first manufacturer of electric scooters and light mobility, across a three-year programme: strategy, social, paid media, website and store, product photography, printed lineup brochures, spec sheets, vehicle vinyl and factory signage. Growth came from retail and finance partnerships as much as from media — shop-in-shop placements across a national retail chain, and a consumer instalment plan built with a fintech partner.

A brand modelled from the ground up — business model, buyer personas, competitor and pricing research, seasonal collection launches with costed shoot budgets, website structure, and the retail and marketplace partnerships that put the product on shelves.